The building materials industry is vast and competitive, with constant pressure to drive sales and grow market share. Dealers are used to the “heavy” buying seasons with product lines like decking and siding when home building is in full swing. But what can businesses do to grow their offerings of interior products in regions where outdoor building projects slow down due to the weather? How can they best reach customers looking to complete an interior remodel? Here are some ways that members of the building materials industry can work on growing sales during the “offseason”.
1. Product Displays: Creating Engaging and Informative Showrooms
Product displays serve as a primary touchpoint for potential buyers. Well-designed displays can attract customers’ attention, showcase the quality of materials, and help buyers envision how products will look in their own spaces. Here are some key strategies to enhance product displays for Great American Spaces:
Interactive Showrooms
Setting up interactive, real-life showroom displays is a powerful way to bring products to life. By creating mock-ups of kitchens, entryways, walls, and entertainment rooms using Great American Spaces’ products, customers can see firsthand how the materials perform in a real-world setting. Customers want to feel, touch, and experience the product before purchasing, and interactive displays give them the opportunity to do just that. Here are some examples of showroom displays done with Great American Spaces:
2. Product Demonstrations: Showcasing Quality and Ease of Use
Demonstrations are a powerful tool in showing potential customers why they should choose Great American Spaces’ products. Live product demonstrations give customers a deeper understanding of how materials perform in real-time and can directly influence their purchasing decision.
In-Store Demonstrations
Incorporating live demonstrations within a showroom or retail space can engage customers and provide valuable insights into how Great American Spaces’ products are installed or used. For instance, showing the ease of installation for certain product options can be a persuasive selling point. Consider organizing scheduled demo days where customers can watch experts apply products, ask questions, and even try hands-on experience. Connect with us at Great American Spaces to talk about how our team can support and help you put together an informative and engaging demonstration for your customer base.
3. Social Media Marketing: Building a Strong Online Presence
In today’s digital age, social media marketing plays a crucial role in reaching new customers and increasing sales. It can also position a local dealer as an “expert” when it comes to a product line and produce engagement from interested potential customers.
Visual Content
A product like Great American Spaces is inherently visual, and platforms like Instagram, Facebook, and YouTube are perfect for showcasing the aesthetic appeal of materials. Share inspiring designs, before-and-after photos, and close-up shots of textures and finishes to highlight product quality and design versatility. Connect with the Great American Spaces team for photos or videos to support this initiative!
